Skip to content Because of this speed, many posts use attention-grabbing phrases such as:
“Breaking News”
“Confirmed just minutes ago”
“You won’t believe what happened”
“See more…”
These phrases are designed to trigger curiosity. When readers see them, they feel an immediate urge to click, share, or comment.
The headline mentioning Annie Guthrie Guthrie appears to follow this pattern. The wording is intentionally incomplete, which encourages readers to click in order to learn the full story.
However, incomplete headlines are also a common tactic used in misleading or unverified posts.
Why Vague Headlines Go Viral
The human brain is naturally curious. Psychologists refer to this as the curiosity gap—the space between what we know and what we want to know.
When a headline provides only partial information, it creates a mental tension that people want to resolve. The phrase “See more” makes readers feel that an important piece of information is just out of reach.