People say Princess Catherine is “trying to compete with Meghan” as she flaunts her own version of a bright red dress. 💃😳 PHOTOS that had the public non-stop talking ar… See more

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Color Choice Interpreted as a direct reference or response to a rival. Selected by professional stylists based on national flag colors, season, or traditional etiquette. Public Engagement Goal Generating controversial comments, outrage, and ad views. Maintaining consistent visual representation for state and charitable functions.

4. Why Algorithms Profit off Royal Rivalries

Social media algorithms prioritize content that generates high emotional engagement. Outrage and fan tribalism are two of the strongest drivers of online interaction:

  1. Comment Section Wars: Framing a fashion choice as a “copycat” move prompts passionate comments from supporters of both women, signaling to recommendation algorithms that the post is generating intense interest.

  2. First-Comment Link Traps: To bypass social media platform penalties for outbound links in main text, page managers place ad-monetized links in the first comment, driving traffic to external ad networks.

  3. Endless Content Recycling: Photos from 2018, 2020, or recent years are routinely paired together out of chronological order to create the illusion of a newly unfolding controversy.

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