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Television personalities, actors, musicians, athletes, and other public figures naturally receive more attention than ordinary individuals.
Because millions of people recognize their names, any story involving them is far more likely to receive clicks, comments, and shares.
Unfortunately, this also makes celebrities common targets for:
False rumors
Fabricated stories
Misleading headlines
Recycled misinformation
Edited images taken out of context
A shocking headline involving a celebrity often spreads much faster than one involving someone unfamiliar.
Curiosity Is One of the Strongest Human Emotions
Psychologists have long studied what is often called the curiosity gap.